[55] After the assassination of Robert F. Kennedy, like the other candidates, Nixon took a break from campaigning. In the first presidential election since the end of World War II, incumbent Harry S. Truman, a Democrat, was widely expected to lose. George W. Bush clinched a narrow victory over Vice President Al Gore in 2000, echoing his father's 1988 campaign with his "Compassionate Conservatism" slogan. Top editors give you the stories you want delivered right to your inbox each weekday. Woodrow Wilson 1916 U.S. presidential campaign slogan, "War in the East, Peace in the West, Thank God for Woodrow Wilson." [27], On February 1 in New Hampshire, Nixon announced his candidacy for the Republican nomination, commenting that problems "beyond politics" needed to be addressed. [51] At the following primary in Oregon, Reagan seemed more willing to compete with Nixon, and Rockefeller sat out,[52] but Nixon won with 72%, fifty points ahead of Reagan. Al Smith, "Happy Days Are Here Again" 1932 slogan by Democratic presidential candidate, "We are turning the corner" 1932 campaign slogan in the depths of the, "Let's Get Another Deck" 1936 U.S. presidential campaign slogan of Alfred M. Landon, using a, "Let's Make It a Landon-Slide" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Life, Liberty, and Landon" 1936 U.S. presidential campaign slogan of Alfred M. Landon, "Remember Hoover!" ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". A Madison Avenue advertising executive persuaded Eisenhower to abandon lengthy campaign speeches for a punchy 30-second campaign ad on primetime. Eisenhower's campaign was revolutionary, as it was the first to focus on pitching the candidate thorough TV ads. The Gallup poll from February 1967 showed Nixon leading Governor George Romney, his closest rival, 52% to 40%. He spent six years shaking it before he could win the 1968 Republican presidential nomination. "[88] By month's end, many in the Nixon campaign believed his election was guaranteed, beginning to prepare for the transition period, despite Nixon's warning that "the one thing that can beat us now is overconfidence. [116] In 1972, he was reelected by a landslide, the largest to that date. His diplomatic opening to China reached fruition with a widely televised trip to Beijing. 2008 U.S. presidential campaign rallying cry of Barack Obama during the Democratic convention in Denver. [64] President Eisenhower endorsed Nixon in mid-July, breaking his tradition of waiting until after the primary, due to the election's importance. "Rum, Romanism and Rebellion" Republican attack because of supposed Democratic support for consuming alcoholic beverages, "Burn this letter!" Political commentators speculated that the vacancy built "an element of instability" for the campaign. He pointed to the peace and prosperity of the Eisenhower administration and assured the voters that he would maintain American prestige, leadership, and military strength. [84], Before his visit, he called upon Senator Edward Brooke of Massachusetts, the highest ranking African American in U.S. government, to campaign with him on trips to Illinois and California. I'm For Nixon Slogan Campaign Pin - Richard Nixon Political Campaign Pin Button. Richard Nixon. The Union decided to back Nixon over Wallace, labeling the third party candidate's beliefs as "Populist". "I like Ike," is one of the most celebrated political slogans in US history. During most of this outwardly triumphant year, however, a scandal of epic proportions was quietly growing within the administration. It looked like the end of conservatism, the triumph of liberalism. I also told him that I know exactly how he felt. [96] Nixon went on a whistle-stop train tour of Ohio near the end of October. Not surprisingly, as Ford tried to move away from the former . Back to home page Return to top. Ross Perot, "Building a bridge to the twenty-first century" Bill Clinton, "Bob Dole. He argued that "A divided Democratic Party cannot unite a divided country; a united Republican Party can. "Reform, prosperity and peace" 2008 U.S. presidential motto of John McCain. The tactic for choosing Eisenhower's 1956 re-election campaign slogan was to stick with what works: "I still Like Ike.". With the advent of mass communications after World War II, slogans became a vital way of distinguishing candidates jostling for attention on the airwaves. Among other things, he initiated wars on cancer and drugs, imposed wage and price controls, enforced desegregation of Southern schools and established the Environmental Protection Agency. Dtente bore fruit with the signing of the Strategic Arms Limitation Treaty and a summit in Moscow. [103][105] Overall, Nixon spent $6,270,000 on television advertising, most of which was judged to have only reinforced supporters.[106]. All individuals are members or supporters of the Republican Party, unless otherwise stated. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. The largest came when he addressed the issue of crime, proclaiming that "there cannot be order in a free society without progress, and there cannot be progress without order. Antiwar candidate Eugene McCarthy made a surprisingly strong showing against President Johnson in the New Hampshire primary, leading Johnson to withdraw from the race in late March. "[41] He also began to discuss economics more frequently, announcing plans to cut spending while criticizing the Democrats' policy of raising taxes. List of U.S. presidential campaign slogans, Learn how and when to remove this template message, List of United States political catchphrases, "The Quick 10: 10 Campaign Slogans of the Past", "Posters and Election Propaganda: "America First" Communication Management and Design Ithaca College", "One Hundred Years Ago, Eugene Debs Gave An Anti-War Speech That Landed Him in Prison", "1964 redux: The stakes are too high for you to stay at home", "The Genius of McGovern's 'Come Home, America' Vision", "Will Rabbe, Producer, Journalist & Historian Blog Most Underrated Political Slogan: "They Can't Lick Our Dick", "How Donald Trump came up with 'Make America Great Again', "Undecided: Hillary keeps shifting slogans", "McCain's Slogan: "Reform, Prosperity and Peace", "Hollywood double takes: Actors who take on famous faces - NY Daily News", "Jeb comes to South Florida, sans exclamation mark", "Jeb Bush, the 'joyful tortoise,' gives out tiny toy turtles on trail", "2016 Presidential Campaign Slogan Survey", "Rand Paul unveils populist, anti-establishment slogan", "Huckabee's Hope is From "Tree Town" to Higher Ground", "Campaign 2016: Carly Fiorina, GOP Presidential Candidate", "Michelle Obama: 'When they go low, we go high', Unsuccessful major party presidential candidates, Unsuccessful major party vice presidential candidates, elections in which the winner lost the popular vote, https://en.wikipedia.org/w/index.php?title=List_of_U.S._presidential_campaign_slogans&oldid=1140907281, Short description is different from Wikidata, Articles lacking in-text citations from September 2022, Articles with failed verification from March 2016, Creative Commons Attribution-ShareAlike License 3.0, "Reannexation of Texas and Reoccupation of Oregon", "Hurrah! John T. Woolley and Gerhard Peters, The American Presidency Project [online] Santa Barbara, CA. By the end of his address, he promised that "the long dark night for America is about to end. When in 1966 Australian premier Harold Holt declared that Australia would be "all the way with LBJ" in Vietnam, he was derided as an an American lackey. [11] At this time he quietly began efforts to organize in Indiana, Nebraska, New Hampshire, Oregon, and Wisconsin, positioning to secure victories in those states' primaries the following year. Nixon was the first vice president since Martin Van Buren in 1836 to be elected president without first having succeeded to that office through the death of his predecessor, and the first non-incumbent vice president to be elected president. Amid the Vietnam War, riots on the streets, and the counterculture, Richard Nixon appealed to the fears of what he termed the "Silent Majority," disturbed by the changes sweeping America. Nixon edged Humphrey in the popular vote by a margin of 43.42% to 42.72%, with Wallace gaining 13.53%. [5], Nixon ran for Governor of California against incumbent Pat Brown, and was defeated handily, leading the media to label him as a "loser". Nixon won his first term only narrowly. The presidential hopeful then tapped Maryland's governor Spiro Agnew as his running mate. The White House initially learned of the Nixon machinations via a New York business contact and confirmed them via eavesdropping on the South Vietnamese embassy in Washington and South Vietnamese President Thieus office in Saigon. Republican Ronald Reagan's slogan from his winning 1980 presidential campaign may seem familiar: "Let's Make America Great Again. [38] Nixon won the primary with 80%, followed by Reagan with 11% and Stassen with 6%. WASHINGTON, Nov. 27 (AP) -- The theme of President-elect Richard M. Nixon's inauguration is being changed from "Bring Us Together" -- the slogan he adopted after seeing it on a sign at a campaign . In an America shaken by the 9/11 attacks he struck a more somber tone and pledged to build "A Safer World and a More Hopeful America.". Richard Nixon presidential campaign, 1972 Categories Categories: 1968; Politics; Richard Nixon; United States; United States presidential election, 1968; Community content is available under CC-BY-SA unless otherwise noted. 1936 U.S. presidential campaign slogan of Franklin D. Roosevelt, "Forward with Roosevelt" Franklin Roosevelt, "Better A Third Termer than a Third Rater" 1940 U.S. presidential campaign slogan of, "I Want Roosevelt Again!" [97] At this time, the campaign released two controversial television advertisements, juxtaposing a smiling Humphrey with images of the Vietnam War and the chaos at the 1968 Democratic National Convention; the advertisements aroused protests from the Humphrey campaign. Riding high on an America's economic boom during his first four years in the White House, Reagan won a second term in 1984 under the slogan "It's Morning Again in America" broadcast into American households in an iconic campaign ad. [70] Nixon also discussed economics, articulating his opposition to social welfare, advocating programs designed to help African Americans start their own small businesses. [56] Reports suggested that the assassination all but assured his nomination. Although it was an extremely close race with respect to the popular vote, Nixon won the electoral college by a 3 to 2 margin. He entered every primary and assembled a team of media consultants who helped him create the image of a "New Nixon," more statesmanlike, less combative, more mature and presidential, an effort chronicled in "The Selling of the President 1968" by Joe McGinnis. Unleash the American Dream." Behind the scenes, Nixon staff lobbied for delegates from "favorite son" candidates,[54] resulting, in the backing of Senator Howard Baker of Tennessee, and his 28 pledged delegates, as well as those 58 delegates supporting Senator Charles Percy of Illinois. The 1968 Presidential campaign occurred during one of the most tumultuous times in American history. Richard Nixon 1968 Button US Presidential Candidate Collectibles, Richard M. Nixon 1969-74 Term in Office US President & First Lady Collectibles, Johnson expressed his outrage to Nixon supporters Senate Minority Leader Everett Dirksen and Senator George Smathers of Florida, but he did not go public because he did not have knowledge of Nixons personal involvement and did not want to disclose U.S. surveillance of its ally. Our country may be rich in goods, but we are poor in spirit. Theme: Political. ", Donald Trump then a brash Manhattan businessman at the start of his career would 36 years later knock one word off the slogan to arrive at 2016's "Make America Great Again.". Out of the wreckage of Goldwater's candidacy rose a charismatic conservative star, Ronald Wilson Reagan. In fact, he defeated Humphrey by a margin of less than 1 percent of the vote. Part two (page 1)", "The 'other' Goodell: How NFL commissioner's dad ran afoul of Nixon", "Despite Lead, Nixon Lacking Commitments", "Presidential Elections Ayn Rand 1932 to 1980", Nixonland: The Rise of a President and the Fracturing of America, https://en.wikipedia.org/w/index.php?title=Richard_Nixon_1968_presidential_campaign&oldid=1139361148, This page was last edited on 14 February 2023, at 18:57. [65] By July's end, reports circulated that Nixon had 691 probable delegates for the convention, placing him over the 667 delegate threshold; Rockefeller, however, disputed these numbers. Four years later Bush successfully campaigned for a second term. Nixon Rides the Backlash to Victory: Racial Politics in the 1968 Presidential Campaign Jeremy D. Mayer The 1968 presidential campaign between Richard Nixon, Hubert Humphrey, and George Wallace was suffused with the politics of race. Richard Milhous Nixon (January 9, 1913 - April 22, 1994) was the 37th president of the United States, serving from 1969 to 1974.A member of the Republican Party, he previously served as a representative and senator from California and was the 36th vice president from 1953 to 1961 under President Dwight D. Eisenhower.His five years in the White House saw reduction of U.S. involvement in the . The. "[33] As talks of other candidates persisted, Nixon continued with campaigning and discussion of the issues. [22], In October, political experts predicted that Nixon would gain delegates in the important states of New Hampshire, Wisconsin and Nebraska during the primary season, scheduled to begin in March 1968. However his pledge at the 1988 Republican convention "Read my lips, no new taxes," came back to haunt him, with Democrat Bill Clinton hammering him about the broken pledge during the 1992 election. [20][76] The campaign also continued to use televised town hall segments throughout the campaign, which aired live, featuring real voters who were instructed to ask tough questions, following the campaign's belief that Nixon would respond well to such questions. "Experience Counts" - Richard Nixon slogan boasting the experience of the Nixon Lodge ticket. his supporters chanted as he swept to victory in a movement built on a message of youth, inclusion and optimism. And Nixon's decision to bomb North Vietnam and mine Haiphong Harbor to stop a Communist offensive proved highly popular. "[27] At this time, reports suggested that Nixon would formally announce his bid in February. Like Nixon, rival George Romney began to organize in these states. [107][108] After the election was conceded by Vice President Humphrey, Nixon said the following in his press conference: As you will probably have heard, I have received a very gracious message from the Vice President, congratulating me for winning the election. "Advance Liberty" used by Arvin Vohra's campaign, "For an Ecosocialist Green New Deal" used by Howie Hawkins' campaign, This page was last edited on 22 February 2023, at 10:43. ", It was back to the future for Donald Trump when he dusted off a slogan used not just by Reagan, but also by the anti-immigration Populist Warren G Harding in 1920: "Make America Great Again.". Who was president before Nixon? [99][100], At the beginning of November, President Johnson announced that a bombing had been halted in Vietnam; observers noted that the development significantly helped Humphrey, although Nixon had endorsed such talks. They cast the candidate as someone who understands the country's woes, and can guide America through them. "Blaine, Blaine, James G. Blaine! [46] Immediately following his entrance, he defeated Nixon in the Massachusetts primary 30% to 26%. His 1968 campaign slogan was "This Time, Vote Like Your Whole World Depended On It", But in 1972 he won a landslide re-election with the slogan "Now, More Than Ever.". While the campaign's official slogan was "I'm Just Wild About Harry" a reference to the lyrics of a popular 1921 song another more famed slogan associated with the 33rd president is "The Buck Stops Here," which Truman had written on a sign he kept on his desk. as well as other partner offers and accept our, Wally McNamee/CORBIS/Corbis via Getty Images, Cynthia Johnson/The LIFE Images Collection/Getty Images, Dirck Halstead/The LIFE Images Collection/Getty Images, Scott J. Ferrell/Congressional Quarterly/Getty Images. Humphrey labeled this charge as "irresponsible", causing Nixon to counter that Humphrey "doesn't know what's going on". Advancement." A good presidential campaign slogan is memorable, meaningful, and appealing, according to Andrew Tejerina, marketer at Big Human, . "A Leader, for a Change," promised Carter, pitching himself as a reformer, untainted by scandal. Those following Nixon noted that during this period, he seemed more relaxed and easygoing than in his past political career. 1877 slogan of Tilden supporters during conflict that led to the, "Hayes the true and Wheeler too" Slogan and campaign song title for, "The boys in blue vote for Hayes and Wheeler" Hayes' appeal to fellow. ". What The New LBJ Tapes Reveal", "St. Petersburg Times - Google News Archive Search", "President Asks Texans To Support Humphrey; Nixon Revising Budget", "A 3-way debate would have been in people's interest", "Remember Nixon's Past, LBJ Admonishes Voters", "Vietnam Issue Raised Again as Campaign Winds Up", "Nixon, Humphrey give their views in four-hour telethons from California", "1968 Presidential Election - 1968 Year in Review - Audio - UPI.com", "1972: President Nixon arrives in Moscow", "The All-Volunteer Army After Twenty Years: Recruiting in the Modern Era", "Thirty Years Of America's Drug War | Drug Wars | FRONTLINE | PBS", "The Space Review: Just another Apollo? Four years later Bush successfully campaigned for a second term. Richard Nixon: For the Future: 1964: Lyndon B. Johnson: The Stakes are too High for You to Stay at Home: 1964: Barry Goldwater: In your Heart you Know he's Right: 1968: Richard Nixon: Nixon's the One: 1976: Gerald Ford: . 2) He wants the States to assume greater responsibility for matters . Obama's first campaign was the first to channel the political potential of newly emergent social media platforms.
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